Todd Beane is recognized worldwide as a thought leader on talent activation. Whether speaking to audiences, teaching in the classroom, or training on the field, Beane is an educator devoted to maximizing our potential.


Clear Coaching

A Talent Activation Handbook

If you work with young people, this book will inspire you. Follow the Clear Coaching 4 Step Process to set a framework for your coaching success. A powerful, brief read for those willing to rethink talent development.

What Others Say…

Todd Beane has a unique ability to take what we are all thinking, but cannot quite articulate, and turn it into clear, concise and actionable ideas that we can use in our coaching, and our life.

John O'SullivanFounder of the Changing the Game Project

All of our children deserve coaches who have read Clear Coaching – a sage guidebook for those seeking clarity, inspiration, and mastery.

Skye EddyFounder of the Soccer Parenting Association


A Leader, Educator and Father

Todd Beane is Founder of TOVO Training and TOVO Academy Barcelona. In TOVO Training, Beane has combined proven pedagogical practices of experts in the field of education with the visionary components of a total football legend into a dynamic and practical training methodology.

Beane worked with Johan Cruyff for 14 years to create the Cruyff Institute for Sport Studies and to deliver total football training programs to professional clubs worldwide.

Beane graduated from Dartmouth College in 1986 with a B.A. in English Literature. Upon graduation, he was awarded a Rotary Scholarship to attend the University of Sussex in England. Todd concluded his formal studies at Stanford University where he earned a M.A. in Education and a Secondary Teaching Credential.

As an athlete, Todd played NCAA Division I soccer at Dartmouth College before playing professional soccer in the USISL. During his tenure in the United States, he was awarded a US Soccer Federation “A” License, coaching both collegiately and professionally. He has served on the faculty of Johns Hopkins University as Director of the Native Vision Program and later as Director of the Cloud Forest School in Costa Rica.

Todd Beane currently resides in Sitges, Spain with his wife Chantal Cruyff and their six children.


“Education is not the filling of a pail, but rather the lighting of a fire.”

– W.B. Yeats


“We do not learn from experience…we learn from reflecting on experience.”

– John Dewey


Totaal Voetbal

“Johan was an intuitive thinker, arguably one of the most influential figures football has ever known. From him I have learned that football is a mathematical art – which sounds a bit oxymoronic, I know. But he saw the game as a dance of time and space and that is the way great artists think. He helped me to hone my vision on talent development and for that I am eternally grateful.

TOVO is in part a tribute to him and in part a tribute to every athlete and educator who believes in the power of extraordinary.”

– Todd Beane


“Todd has clear ideas and presents them in a way that people enjoy
and understand.”

– Johan Cruyff


A Global Family of Colleagues and Clients

The best relationships lead to the most fruitful results. We work for people who care about holistic development.

Todd is an honest, straight-forward guy. In the football world in which I work that’s a rare exception. He is a true professional.

John van’t Schip
PEC Zwolle Head Coach

I know Todd as energetic, creative, and innovative. His quality of making people enthusiastic with his knowledge and optimism is contagious. It’s amazing how he works with coaches and players during workshops and to see the improvement of their knowledge and skills in football after only one day.

Michiel Ten Haken
Eredivisie Movement & Performance Specialist

Todd Beane is an inspirational and positively energetic person. With a creative vision on how to develop organizations and people, he is a master in ‘forcing’ his audience to engage in personal reflection.

Martijn van Westerop
Leadership and Management Consultant

Todd’s vision on action-oriented learning has always been inspiring for the people that work with him. He is socially skilled and inspiring. These qualities together with his infinite curiosity for new learning modes make him an innovative teacher, writer and speaker.

Mariel Koerhuis
International Manager of the Cruyff Institute

Todd has the rare capacity to reduce complex issues to their core and, through clear communication and leadership, build solutions that are easily understood, embraced and achieved.

Sam Lardner
Educational Consultant

Todd is a goal-driven leader who confidently motivates and mobilizes employees to meet high standards. Enthusiastic, passionate and eager to meet challenges, Todd has an ability to build rapport with others in a multicultural environment.

Pati Roura
Director of the Cruyff Foundation


Let’s Start A Conversation

If I can help you achieve your goals, I will. If I cannot, I will do my best to point you in the right direction.


    Sitges, Spain